Thursday, 20 May 2010 17:41

Happy Paws Pet Sitting and Dog Walking

Sam Brit with Happy Paws Pet Sitting and Dog Walking contracted me to develop a logo and website for her new small business. Sam provides pet sitting services to Greensboro, Asheboro and places in between. I initially developed two different logos (the second pictured below in the gallery) one serious and one a bit more fun. After initally approving the serious look (the version below), she quickly decided to follow through with the "fun" one with a few tweeks (a more serious type face). The final version is a fun and clean version that makes for a bold display on the web or other marketing materials.

Click here to check out the Happy Paws Website information.

Published in Logos and Branding
Thursday, 18 March 2010 23:19

Sweet Delights

A delicious project to work on, my friend and neighbor Judy Ward asked me to come up with a label for her award winning cakes at the upcoming farmer's market. Judy won 1st place at the NC State Fair for her "Plain Mock Pound Cake." For her caricature, I tried a new route: a recently acquired Wacom tablet. I've been holding off for years before finally breaking down and purchasing one of the "Bamboo" tablets, and I must say, I'm hooked (though, I really wanted the 21" Cintiq, but my family has to eat, ya' know). If offers up a whole new level of illustrating and logo design. I did a loose pencil sketch, scanned it in, then "inked" and colorized the design with the tablet. Later added in text with Adobe Illustrator. More fun than one guy should have, or stay up to the wee hours of the morning working on.
Published in Logos and Branding
Thursday, 18 March 2010 22:18

Muscle Car Auctions Inc.

A whirlwind job with not much time for comps and planning, I put together this logo and website for a muscle car auction that is taking place in September 2010. The coordinators needed something asap to take to another car show and handout to visitors, so this is the logo and website I came up with. I took a stock image, traced it, scanned it, tweeked it, posterized, pushed, pulled and prodded and came up with a car (1969 Camaro) design that I liked. Added in a beefy font with some gradient and voila...a fun project to work on.
Published in Logos and Branding
Wednesday, 03 March 2010 17:02

Samson International

I initially worked for Samson Internationl on their Flash based websites. This led to a few print design jobs like these hangtags for in-store displays.  The final campaign included tearpads with furniture collection information and hangtags which were grommeted to allo for hanging on the display setup. I've also included an ad that ran in the Costoco customer magazine for the Ashbee collection.
Published in Print Design
Wednesday, 03 March 2010 16:59

Moving Men

Another friend from ASheboro High School, Adam Whitaker, owned a moving company "Moving Men" and wanted a unique logo featuring a caricature of he and his business partner.  This is the resulting logo. Be sure to check out the additional images below for the applications on which the brand was used.
Published in Print Design
Wednesday, 03 March 2010 16:59

Randolph Primary Care

A  high school friend of mine, Jason Van Eyk, is a doctor and was returning to Randolph county to open a practice in Asheboro.  He and his partner's primary focus is family medicine with special attention to geriatric medicine. Jason and his partners wanted a logo that was iconic and recognizable that would set them apart from the other medical professionals in the area.  After a few rounds of revisions, we settled upon the current logo that you see depicted.  It depictss a bold medical cross with the number 1 "punched" out of it (for those of you taking notes, the number 1 seemed to be the best representation I could come up with for the word "Primary"...go figure).  We've since gone on to develop postcards, signage, and a brochure that Randolph Primary Care uses in their operation.
Published in Print Design
Wednesday, 03 March 2010 16:59

AHS Zoo School

A few years back, Asheboro High School partnered with the North Carolina Zoological Park to create the AHS Zoo School, a "science-themed, cross-curricular focused small learning community that actively engages students in real life experiences [on their] 1,500 acre campus.  Students have the opportunity to work with NC Zoo staff and apply their scientific investigation skills to solve problems."

School administrators asked me to develop a logo that could be used for their marketing materials (signage, letterheads, cards, etc). I developed several versions before AHS and Zoo officials chose the version you see at left.  In the additional images below, I have included the horizontal letterhead letterhead format, as well as some of the design comps I developed. It's like a logo safari!

Published in Print Design
Wednesday, 03 March 2010 16:59

Surgical Associates of Asheboro

Here is a design that is several years old and is still kicking. Surgical Associates needed a simple 1 color brand that could be spread across letterhead, business cards, appointment cards, and apparel. After a few renditions, we came to this solution which has held up over the years. I have several alternate version, but they utilize the same scalpel graphic and explore different colors and typefaces, so I left them off. I did include the embroidered "badge" version and black and white business card below in "Additional Images."
Published in Print Design
Wednesday, 03 March 2010 16:59

Townhomes on Main

Townhomes on Main are some beautifully built homes located on...well, Main Street in Asheboro. The builder wanted something upscale that could relay the quality of these homes, so I generated a basci logo using a script typeface then carried the concept on through to signage and a  brochure. I'm also including a picture below of the completed townhomes and development - très chic.
Published in Print Design
Wednesday, 03 March 2010 16:59

Wayne Thomas Chevrolet

Wyne Thomas Chevrolet is a durable brand in Asheboro that has been around for quite a while. I've had a long history of design work with WTC and have seen it add and remove brands from its' lineup over the years.  A few years back, we explored modifying the logo to "freshen" it up a bit since the dealership was acquiring the Cadillac brand. The logo at let is one of the versions we explored.  Ultimately, to lessen confusion with the folks around town and to solidify the stability of the name (no small feat in this day and age), we kept the basic elements of the existing logo the same while adding depth and additional icons to the layout (you can see that version below). Also included in the additional images are some additional logo concepts, car magnet comps, a business card layout, and a couple of postcard mailers. I'm looking forward to continuing a business relationship with this prominent company.
Published in Print Design
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